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Using Surveys to Make Better Decisions

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The pressure on organizations to make accurate and timely decisions has never been greater. After all, the ability to identify challenges, spot opportunities, and adapt with agility is not just a competitive advantage anymore but also a requirement for survival.

In order to remain more competitive in a global market, organizations must be able to make timelier, higher quality decisions. Making timely and quality decisions requires the use of analytics and business intelligence tools like Online or Mobile Surveys. Using surveys to get at the ‘who, what, where, why, when and how’, means you and your organization gets better information to arrive at more relevant solutions.

At TidySurveys, we recognize that the notion of improved decision-making may sound broad. And furthermore, we also appreciate that using online or mobile surveys and corresponding respondent data as the sole instrument for achieving this goal may sound too idealistic because analytics come from a wide array of sources, including technology, process, people and culture, all working together toward the best possible decision-making.

However, this is precisely where implementing online surveys can help you reach your customers at the right place, right time, and with the right questions. This helps narrow the gap between perception and reality while helping individuals, departments, divisions and organizations get easy to use data that they can act on.

After all, getting quality, actionable data (and insights) is the purpose of any survey. You can use surveys to achieve a myriad of goals, from customer/market research to customer satisfaction to customerfeedback, and more. Using online surveys gets you the data you need to make better decisions. And since quality analytics are becoming more accessible and mainstream, TidySurveys customers are beginning to really see the value, the areas of potential impact, and the various ways that survey data can help improve their organizations.

For example, surveying your customers will help you pin down your customers’ likes, dislikes, and the areas of improvement that exist. For example, what does the average customer think about your prices? Are they too high? Or, just right? How well is your staff doing on customer service, or how well does your client service team understand the growing needs of your customers and prospects? Is there anything at all about the customer experience that turns off your users, patrons or customers? You might even send out a survey to figure out why clients stop doing business with you, how you might win them back, and how you can prevent customer losses in the future.

Then you can empower your employees to meet milestones based on actual client needs. And, if you’re developing a new product or updating an existing one, customers can provide you with invaluable feedback about design, functionality, price and marketing promotion. Oftentimes, users will shed light on problems (or opportunities) that would have otherwise been missed.

In conclusions, as timely decision-making becomes more critical, analytics is improving –and changing– the way those decisions get made. Whether you’re in consumer packaged goods, retail, food service, fashion, hospitality, software, or any other industry, the speed of product and service innovation is ever increasing. No matter what industry, what vertical, consumers respond strongly to innovation, which puts a lot of pressure on your time to market. Consider using surveys to understand what was important last year, last quarter, last week, so that you can build a strategy around what will happen tomorrow, next month, and next year.

Let us show you why the TidySurveys online survey platform helps you make better surveys yielding higher quality, actionable data. Give us a try and find out why so many individuals, startups, small businesses, nonprofit organizations, healthcare, academia, Fortune 500 and multinational companies are switching to TidySurveys today!

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