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Surveys for Startups

Surveys for startups

Use TidySurveys today to get quality customer feedback for your Startup Company!

You’re a startup. You’re rapidly iterating and innovating. You may even have started getting traction. But, how good is your big idea, service or product? What about your features and functionalities? Is your startup solving a real problem? Who are your best prospects? Most importantly, do people get it?

There are so many questions. And we all have them when building our startups and marketing our businesses. So where do we look for answers?

Do we turn to ourselves? Friends? Family? Big name entrepreneurs, venture capitalists, or prolific Bloggers? Sounds like the Dream Team for advice, right? No. The problem is that all of these people are most likely not the ones who will actually be using your product. So if they’re not actually your target, your audience, or your prospects, then you’re possibly wasting your time — your valuable time. And even if they have legitimate feedback, or valid ideas, the biases of your relationships often make it hard to get glean truly objective feedback.

So who can we ask for realistic, unbiased and actionable feedback? Well, for starters, how about your users, prospects and/or customers?

Let’s tackle the obvious:

  1. Your customers’ opinions truly matter. They are the ones you serve and the ones who pay you. Never forget whose voice matters most.
  2. Your customers interact with your product more than anyone else — second only to you. Therefore, there’s maybe a little authority there.
  3. Your customers are not afraid of hurting your feelings. Sometimes customers enjoy calling out stupid stuff, bad design, crappy service, etc.

Without having to search too hard, it seems we’ve found our optimal source of feedback, insights, and new ideas — your customers. Now all you need is to start engaging them while strategically collecting feedback, corresponding data and insights.

As a startup, measuring data should be an important part of your product development cycle. Seeing how your users react to and interact with new features and ideas should influence your decisions about those features and ideas. This works at any stage of your development cycle as well as at any stage of running your business.

Online surveys are a really easy and inexpensive way to collect feedback from users. You ask a bunch of questions,you get answers, you look for insights. Sounds pretty easy, right? Heck yeah!

The problem is that most startups (and companies) suck at conducting them — even though they’re affordable, easy and provide tremendous insight and actionable data. What most startups do is ask the wrong people the wrong questions and make critical decisions inside a vacuum. Don’t do this. Repeat, do not do this.

Consider this, if you want to know why a user quit your service, ask them. Don’t ask silly questions about whether or not they’re a cat or dog person, because whatever you can glean from that will most likely not be insightful.

Golden Rule: Don’t ask any information unless you expect to see a relationship between that information and what you’re researching.

Conducting Online Surveys is about talking to the right people at the right time. Otherwise, you’re not going to get many responses — and the responses you do get wont be of the quality you need. So, when is a good time to conduct an online survey, mobile survey or micro survey? Here are some things to consider:

  1. Need to improve conversion? Signups? Use a Micro Survey “popup” on your site as a call-to-action. 
  2. Hiring? Use a Micro Survey for Recruitment. Ask an engaging, simple yet qualifying question and then push candidates to an application form.
  3. Want to get Customer/User Feedback? Try sending out a survey:
    • …right after Signup.
    • …a few days after Signup.
    • …when an account is deleted.
    • …when a user cancels their account.
    • …after a person subscribes to your email list.
    • …after a user’s first interaction with your services or products, or after their first order.
  4. Do you want to get some intel on a new design, concept, promotion, or copywriting? Survey, survey, survey.
  5. At a random time.

As always, with surveys, it’s not only what you ask, it’s also how you ask it. If you word a question poorly, or simply ask a bad question, you’ll get a bad response. Bad responses means poor data. Here are some common examples where people mess up their questions:

  1. Asking Double-barreled questions: The ones that ask about multiple things instead of just one. By doing this, users don’t know what question to answer. For example, “Are you satisfied with our price and features?” It’s pretty clear how this should be split into two separate questions.
  2. Asking Leading/Biased Questions: Questions that lead the respondent by nearly suggesting the “desired” answer are ineffective and yield poor responses. For example, “How would you rate this awesome new feature?” By telling the user your new feature is ‘awesome’ while asking them what they think abut it, you’ve asked a very biased question. A lot of times this is done unintentionally out of shear enthusiasm. Be careful and try to avoid this.
  3. Using Overly Complicated Wording: Remember K.I.S.S.? The old saying “Keep it simple, stupid” holds true here. If you overcomplicate a question, or become too wordy, you’ll notice diminishing returns and poor responses. Try helping your respondents understand your questions by asking direct, simple and easy to understand (easy to reflect upon) questions. Also, in efforts to highlight the importance of ‘directness’, avoid being ambiguous.

Above all, you must remember that responding to your survey is an effort that a person has to make. And your (potential) respondents will always wonder if it’s worth their time. To mitigate this, make sure that your surveys are as short as possible, whilst being long enough to still be useful. Then, consider adding an incentive such as a gift card, a bonus feature, a discount, or some other ‘reward’ for participation. You don’t need to spend much (or even any) money, but incentives can make a huge difference when it comes to response rates. Sometimes customers just like the respect of being asked or an opportunity to be heard.

So what Survey tool should you use? It all depends on how complex your survey is, how much money you feel like investing, and how you want to reach your respondents. For the the web’s leading survey software, look no further than TidySurveys. If you have important questions, and want to get them answered today, TidySurveys is your solution. And best of all, it is the most mobile-friendly survey software available today. This means creating, deploying and responding to your survey will be beautifully optimized across all platforms. You can create your survey in a matter of minutes, collect all of the responses you need, and analyze the results in real-time. Sign Up today!

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