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Survey Ideas for Startups

You'll be surprised what you'll learn!Every Startup Needs Feedback from their Customers

Understanding your target market of prospective customers is vital to starting a successful business. And making assumptions about what those potential customers want is a dangerous game to play, so it’s important to do some digging and learn straight from the horse’s mouth what their interests and needs are through market research. You might be surprised what you’ll learn!

Here are some of the key things you need to learn about your target market:

  1. What are the demographics of your target customers? (Age, Gender, Occupation, Household Income, Geographic Location, Etc.)
  2. How big is the market right now? (Consider the annual revenues your competitors generate and then your projection of potential customers and market size.)
  3. How big is the market projected to be in five years, ten years, etc.
  4. Are there specific groups (or segments) within your target market on which you want to focus some special marketing attention?

The primary means of gathering invaluable, specific information about your target audience are by conducting online surveys. And thankfully, this costs much less than you think.

Surveying the field — Market Research

You can spend a lot of money to get professional help in the area of market research surveys, but if you don’t have the cash, don’t worry. It’s easier than ever to design surveys yourself.

TidySurveys allows you to set-up a small-scale survey of 100 or fewer respondents for only $1 monthly fee (or $12 annually). If you want to run a larger survey, or run multiple surveys, you can upgrade your account, or select one of the higher packages. For the best value, we recommend the Pro Account as it comes with the most features, the most amount of responses and a higher survey quantity. At most, unless you requested some Enterprise-level integration or functionalities, you’d spend $79 monthly or $948 for the year. When comparing this to other survey companies, the pricing is quite competitive — and affordable.

It’s up to you to decide what you’re trying to find out, so start by defining what you already know — get really clear with this — by considering the following: Are people (potential customers) dissatisfied with current solutions to the specific problem you’re trying to solve? And of course, is there market demand (or potential) for your product or service?

When designing a survey it is important to think about the format of each question. For example, open-ended questions lead to subjective or anecdotal answers. You won’t be able to glean much value or actionable data from the feedback. Alternatively, properly honed questions can provide very specific, quantitative answers.

Some general rules of thumb to help you create an effective survey:

  1. Write clear, precise and short questions. Expansive, wordy questions are annoying, boring, and can lead to biased answers. Be sure to stay on point and be succinct. Think of the exercise you went through when designing all of the copywriting for your website or marketing materials — get to the point with simplicity.
  2. Focus each question to ask for just one piece of information per question. I can’t stress this one enough.
  3. Don’t bias your respondents. Be careful when wording your questions. A lot of surveyors convey their excitement or bias into the question writing process and, in result, produce questions that suggest a desired answer. You can see how this would be easy an easy mistake to make and how it would render your data useless if neglected.
  4. Vary your question types. Don’t fall in love with one question type and repeat it over and over. This is visually exhausting and monotonous for the potential respondent. Plus, similar questions lead to similar answers, thus degrading the quality of your responses.
  5. Design the survey to be completed in no more than a few minutes. Take it yourself when you’re done — and before you deploy it. If it takes too long to complete you’ll more than likely see a high drop-out rate. There’s a reason why visually-driven surveys and micro surveys are gaining in popularity. You must always consider ease-of-use when designing a questionnaire form.

*For more survey best practices, visit our recent blog post here.

Every entrepreneur needs to fully understand their potential customer base in order to build a successful business. Surveys are one of the best means to obtain market research, and best of all, surveys don’t have to max out your budget, especially with the availability of online survey software tools like TidySurveys.

Get started on the right foot today, Sign Up for TidySurveys Now!

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